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HISTORY OF NALLI

 

ABOUT NALLI

89 years of heritage wrapped in 6 yards

An icon of South India, Nalli has become synonymous with silk and kanchipuram sarees. Nalli was established in the year 1928 and has been a leader in the textile and retail business for over 80 years. Nalli’s success story has a fairy tale ring to it. Started as a small retail store for silk sarees in Chennai by Nalli Chinnasami Chetti, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetty took over.

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In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Soon, Nalli built an image of unrivalled quality at competent prices and its roster of loyal clients also grew multi-fold.

Nalli’s has evolved with the times to become a category-killer in the saree industry, offering everything from traditional silks to lightweight versions like crepes and chiffons to even designer sarees. It also boasts of an apparel line for women and ready-to-wear menswear – with a sizeable private-label collection – costume jewelry and accessories, stoles, dupattas and some soft furnishings.

Today, Nalli’s business focus has broadened, becoming not only a leading saree-retailer, but also one of the foremost manufacturers and exporters of fabrics, apparel and home furnishings.Nalli has also forayed into Jewellery and women’s ethnic wear sector. 2015 saw the brand launch of Etnische, targeted at the discerning 18-24 year old women.

With 89 years of considerable brand equity, international presence and sari-stores across India, Nalli is poised to scale even greater heights. An iconic heritage brand steeped in tradition, Nalli upholds the core values of Trust and Quality, converting generations of new sari-owners into loyal Nalli patrons.