The story began in 1928, when a store in Chennai, in the popular area of Thyagaraja Nagar. Nalli Chinnasami Chetty vision was to make Nalli the ultimate saree destination, a hallmark of purity. When other stores closed down during the World War II, it was this landmark store which remained open to cater to customers' needs. Such unmatched focus on customer centricity is what has made this an iconic name in silk sarees. From celebrities such as former President Dr Rajendra Prasad, and the queen of carnatic music M.S. Subbulakshmi (for whom Nalli presented a saree woven in a unique shade of blue, later labelled as the 'MS Blue'), to the common people, Nalli has remained a long-time favourite.
Over the years, Nalli has opened multiple stores in major cities; including Delhi, Mumbai, Bengaluru, Kochi, Ahmedabad, Kolkata, Hyderabad and many more and have presence across US, Singapore & Canada too.