Celestial events influence our lives in subtle and significant ways, marking certain days as moments of celebration. In the Tamil calendar, Pongal is the most joyous festive time of the year. Margazhi, a month of austerity and discipline, spans mid-December to mid-January. As Margazhi comes to a close, Thai maasam dawns, signalling a time of auspicious new beginnings.
This period marks a solar transition that ushers in the harvest season. Warmer days follow, bringing renewed energy and celebration. Pongal is observed over four days - Bhogi Pongal, Thai Pongal, Mattu Pongal, and Kaanum Pongal - each aligned with nature, gratitude, and abundance.
Women play a vital role in Pongal celebrations. Regarded in Tamilian tradition as keepers of rhythm and order, they lead rituals of purification, beautification, and cooking. Kolam designs, drawn with quiet finesse, mark the home, while festive drapes complete the celebration.
Our curated selection of Kanjeevarams, Tussar Silks, Soft Silks, Silk Cottons, Crepe Silks, and Banarasis comes alive in vibrant hues for Pongal. Here’s how to dress for each day of the festival.
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Bhogi Pongal
The last day of Margazhi is Bhogi Pongal. This is a time for letting go: out with the old, in with the new. A time for discarding, decluttering, purification, and closure. Houses are thoroughly cleaned. Discarded items are burned in the Bhogi bonfire. This sacrificial bonfire is a representation of purification and making space for abundance.
Soft Silks and Silk Cottons are ideal for Bhogi Pongal. Light, breathable, and easy to drape, they lend comfort through a day of festive rituals.
Purples, associated with healing and transformation, and sun-kissed yellows such as Mambazha/Manjal reflect the spirit of renewal. Vadamalli and Manjal emerge as natural choices for the day.
Thai Pongal
Thai Pongal marks the heart of the celebration - a day filled with joy, ritual, and togetherness. Homes wake before sunrise, families dress in their finest, and communities gather to welcome the harvest. In rural traditions, the humble yet soulful Pongal is cooked as rice and milk simmered in decorated clay pots. When it overflows, cheers resound in the air - a sacred moment symbolising prosperity and abundance.
Affluence and abundance are synonymous, reflecting in the beautiful sarees worn by women. We recommend choosing from the best Kanjeevarams and Banarasis for making a bold statement. For a subtle charm, opt for our equally luxurious Crepe Silks.
Greens, Purples, and Yellows make a perfect colour choice for Thai Pongal. Green is a colour of growth, and good fortune. Purples symbolise royalty and affluence while yellows positive energy and creativity. These colours make the perfect choice as they align with the festive emotion of Thai Pongal.
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Mattu Pongal
Recognising the vital role of cattle, Mattu Pongal is a day of devotion, care, and gratitude. Cows, bulls, and oxen are bathed, their horns adorned with natural colours, garlanded, and worshipped with reverence. These gentle companions are central to the rhythm of agrarian life, from ploughing fields to sowing seeds making daily livelihood and harvest possible.
On this day, gratitude takes centre stage, expressed through ritual, adornment, and mindful celebration.
Colours drawn from nature, calming blues and fresh greens resonate beautifully with the spirit of Mattu Pongal. As the day involves puja and alankaar, Silk Cottons and Crepe Silks make ideal choices. Breathable, functional, and effortlessly elegant, they allow ease of movement while maintaining a refined festive presence.
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Kaanum Pongal
What is life without family and friends? Not much, we’d say. Kaanum Pongal is a day that celebrates the spirit of togetherness, birthing gratefulness for the existence of our loved ones. People visit their families, spend quality time, and share meals.
Tussar Silks offer a natural choice for Kaanum Pongal - comfortable, expressive, and rich in texture. The drape recalls a sense of community and togetherness, while its textured threads speak of quiet regality.
Soft shades of pink reflect love, nurture, and compassion, making them ideal for time spent with family.
Pongal is among the most cherished moments in a Tamilian household. Such a pious occasion calls for the best of our drapes; thoughtfully crafted for you and your loved ones. Drape it, showcase it, and gift it. It’s an heirloom, and it is yours to keep, forever.
